I've been wanting to post on branding--Business Week just came out with it's annual Top 100 Brands story--but it just doesn't seem relevant somehow!
But, it is. The stronger brands will weather the storm better, and come out the other end that much stronger. We all know that. It's never a good time to STOP investing in your brand but it is a good time to make sure every marketing dollar you spend, is spent wisely. That means focusing on the basics:
---What are the business objectives?
---What is a "must have" program, not a nice to have?
---What's the target audience and how do I reach them in the most efficient manner?
---What story do I have to tell and how do I make it relevant in today's world?
I call this "marketing into headwinds". Something we all need to be thinking about these days.
But, it is. The stronger brands will weather the storm better, and come out the other end that much stronger. We all know that. It's never a good time to STOP investing in your brand but it is a good time to make sure every marketing dollar you spend, is spent wisely. That means focusing on the basics:
---What are the business objectives?
---What is a "must have" program, not a nice to have?
---What's the target audience and how do I reach them in the most efficient manner?
---What story do I have to tell and how do I make it relevant in today's world?
I call this "marketing into headwinds". Something we all need to be thinking about these days.
2 comments:
You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view
Hey I know this is off topic but I was wondering if you knew of any
widgets I could add to my blog that automatically tweet my
newest twitter updates. I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Here is my weblog: memoryofdatastars.posterous.com
Post a Comment